Matching Customer Journeys to Lifecycle Marketing: Widen’s Approach
Written by Barry Levine (@xbarrylevine) and published by CMSWire on May 28, 2013. Customer journeys are getting a lot of attention these days. That’s largely because, in designing customer experiences,...
View ArticleRight On Interactive Assigned Patent
Written by Amal Ahmen, edited by Jaya Anand and published by Targeted News Service on June 19, 2013. ALEXANDRIA, Va., June 19 – Right On Interactive, Indianapolis, has been assigned...
View ArticleGet closer to your CEO through marketing automation
Written by Lisa Dreher and published by BtoBlog on June 26, 2013. Marketing automation can help you build more effective campaigns that deliver more qualified leads to your sales team,...
View ArticleIt’s Official: The Marketing Funnel Is Dead
Written by Troy Burk, published by RainToday.com on July 1, 2013. The marketing world is in a state of transition. Traditional marketing tactics are giving way to a smarter and...
View ArticleSiriusDecisions: How Marketing Automation Has Evolved in 2013
Written by Jay Famico and published December 17, 2013 on the SiriusDecisions Blog. In this blog post, SiriusDecisions research director Jay Famico dives into changes impacting the marketing automation...
View ArticleThe Evolution Of Marketing Automation
Written by Troy Burk, published by MediaPost Publications on January 13, 2014. Marketing automation (MA) is a broad term, used frequently to describe software platforms built for marketing departments...
View ArticleMaking Big Data Work: Indy Big Data Conference
INDIANAPOLIS (Jan. 21, 2014) – Many of Indiana’s top business and government leaders are making it one of their New Year’s resolutions to attend the Indy Big Data conference on...
View ArticleAre Your Email Click Through Rates Legitimate?
Written by Troy Burk, published by Chief Marketer Magazine on April 1, 2014. When it comes to measuring the effectiveness of your email marketing efforts, the click through rate (CTR)...
View ArticleAre You Automating Marketing Tasks or a Marketing Strategy?
Written by Troy Burk, published by Direct Marketing News on May 7, 2014. Many marketers confuse marketing automation with task automation, where marketers invest in software that enables them to...
View ArticleNot Everyone Who Interacts With You Is a Customer
Written by Troy Burk, published by The Marketing Tech Blog on August 16, 2014. Online interactions and unique visits to your website aren’t necessarily customers for your business, or even prospective...
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